ITO EN has been a client at Refresh Agency for 4+ years, and we are truly thrilled to be working with everyone on team ITO EN – a team of passionate people, who are innovative, creative, focused, with attention on results & a commitment to sustainability and social business – a true delight for our team to co-create with.
A collage of some of the media coverage we secured for ITO EN, Matcha LOVE and TEAS' TEA
& a big thank you to all our media and blogger partners - we love you - all of you!
ABOUT
ITO EN (North America) INC., a subsidiary of ITO EN(Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS’ TEA®, Oi Ocha, ITO EN Shots, Matcha LOVE® and Jay Street Coffee®.
ITO EN (North America) INC., a subsidiary of ITO EN(Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS’ TEA®, Oi Ocha, ITO EN Shots, Matcha LOVE® and Jay Street Coffee®.
GOAL
Refresh Agency was hired by ITO EN to build brand awareness and sales primarily of ITO EN, and the company's two brands TEAS’ TEA & Matcha LOVE in the United States within both the natural- and mass market channels through creative & strategic direction, PR, social media and blogosphere PR, initially in 2011; and the working partnership is still going strong with our annual strategy meeting planned during Natural Products Expo West in California in March.
Refresh Agency was hired by ITO EN to build brand awareness and sales primarily of ITO EN, and the company's two brands TEAS’ TEA & Matcha LOVE in the United States within both the natural- and mass market channels through creative & strategic direction, PR, social media and blogosphere PR, initially in 2011; and the working partnership is still going strong with our annual strategy meeting planned during Natural Products Expo West in California in March.
A big, heartfelt thank you to Rona Tison, Sr. Vice
President at ITO EN for these very nice words:
‘Sandja Brügmann has been a consummate
professional and a delight to work with. Her social media expertise and
guidance not only produced results for us, but helped us set the bar high for
our companies strategic planning. Understanding our company vision and business
objectives, Sandja helped us navigate through the blogosphere and social media
arena with efficiency. Without question, we would highly recommend the
expertise and professional services of Refresh Agency.’
RESULTS
- Strategic services & planning of communication initiatives
- Strategic PR & Social Media planning & execution
- Social Media strategic advisor
- Creative ideation on social media and blogger content
- Tradeshow support
- Press and sales texts
- Digital Press kits
For proprietary reasons, we are
unable to disclose full data of PR & blogosphere results, however, I can
share with you that for the first year and a half, Feb 2011 to June 2012, more
than 290 blogs, each with a reach between 3000 – 4,8 million readers, have
covered ITO EN. That’s a reach more than 19.9 million readers! More than
1,963,815 Twitter followers, and more than 222,474 Facebook fans have been
reached. And these numbers are only the direct of impressions. All ReTweets and
reposts have not been counted. A total much more than 30 million impressions.
Wauw!
The results have continued to
build, and over recent months, we have included print media relations strategy
& implementation as well. We are all excited for 2014.
Let’s just say, this has been a
solid investment & ROI for ITO EN.
No comments:
Post a Comment